Al Bahiya International Motors

The brief

Al Bahiya International Motors needed social posts introducing the AVATR 11, a premium electric SUV, to buyers in the UAE.

Each post leads with one idea: range of up to 625 km, fast charging with AWD power, the digital cabin, and value. Desert sunsets and the Dubai skyline place the car in its market, with a restrained type system in white and gold. The set includes a four-part campaign, an Instagram post, a Meta ad and a story.

• Campaign design
• Social media posts
• Stories