Fashion

The brief

AMNI London sells clothing online, so its social posts have to work as a shop window: one garment, one message and a clear route to the store, in a feed that never stops moving.

The set runs on warm neutrals, camel and bone, with rust red brought in for the sale posts. New arrival and new essentials posts set a single look against a plain field with one short line, the selected styles post pairs the black collection with a bold spread wordmark, and the sale posts lead with the offer, up to 30% off. Every post keeps the brand mark, the store website and the line “Because you are awesome”, and a wide banner carries the seasonal line across the top of the feed.

• Social media posts
• Campaign design