The Proud
Matte black bottle and gift box packaging with a gold wordmark for The Proud eau de parfum.

Overview
The brief
The Proud is an eau de parfum carrying the line “Change the world by being yourself”.
A matte black bottle and rigid box carry a gold wordmark. Dramatic studio lighting, a gold rock and crumpled metal props give the product a bold presence.
- Packaging
- Product visuals
Colour
Matte Black
#111111Gold
#C8A04E



