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United Arab Emirates
Branding

Banke

A 101-page brand guideline for Banke International Properties, a real estate company headquartered in Dubai, from strategy and logo to social media, stationery and events.

Client
Banke International Properties
Sector
Real Estate
Location
Dubai, United Arab Emirates
Work shown
48 images
Pages of the Banke brand guidelines laid out in a grid
Overview

The brief

Banke International Properties has helped people buy, sell, lease and invest in property since 2013, from a head office in Dubai and offices in Qatar, the UK, India and South Africa. The guideline sets out what the brand stands for, under the line “Better Beginnings…”, and turns it into rules every team and agency can follow.

The name draws on three roots: the Italian banca, the exchange table of Milan’s merchants; the Arabic word for bank; and Banke Bihari, a name of Lord Krishna. The wordmark sets a B inside the name as its symbol, in dark grey with a sunshine-yellow dot. Banke Yellow, Shadow Gray and white lead the palette, with four groups of supporting tones, and Poppins pairs with Almarai for English and Arabic. The guide then covers photography, tone of voice, layout grids, social media templates, presentations, emailers, stationery, co-branding with developers, event flags, a backdrop, a kiosk and merchandise.

  • Brand guidelines
  • Brand strategy
  • Visual identity
  • Social media templates
  • Stationery
  • Events & merchandise
Colour
Banke Yellow#FFCD00
Shadow Gray#494949
White#FFFFFF
Typography
  • Aa
    PoppinsEnglish text
  • Aa
    AlmaraiArabic text
01

Brand Strategy

8 images
Banke brand guidelines: coverBanke brand guidelines: inceptionBanke brand guidelines: origin and meaning of the nameBanke brand guidelines: vision, mission and valuesBanke brand guidelines: brand platformBanke brand guidelines: brand statementBanke brand guidelines: brand purposeBanke brand guidelines: brand architecture
02

Visual Identity

14 images
Banke brand guidelines: brand overviewBanke brand guidelines: logoBanke brand guidelines: logo size and clear spaceBanke brand guidelines: logo colour variationsBanke brand guidelines: logo positioningBanke brand guidelines: logo misuseBanke brand guidelines: logo with partner logosBanke brand guidelines: primary coloursBanke brand guidelines: secondary coloursBanke brand guidelines: secondary colours in useBanke brand guidelines: English typeface, PoppinsBanke brand guidelines: Arabic typeface, AlmaraiBanke brand guidelines: type hierarchyBanke brand guidelines: brand line, Better Beginnings
03

Photography & Tone of Voice

6 images
Banke brand guidelines: photography styleBanke brand guidelines: colour photographyBanke brand guidelines: black and white photographyBanke brand guidelines: tone of voiceBanke brand guidelines: tone of voice in practiceBanke brand guidelines: tone of voice do’s and don’ts
04

Layouts & Digital

10 images
Banke brand guidelines: primary layoutBanke brand guidelines: split layoutBanke brand guidelines: layout gridBanke brand guidelines: vertical gridBanke brand guidelines: social media profileBanke brand guidelines: reels and story layoutBanke brand guidelines: quote layoutBanke brand guidelines: social media gridBanke brand guidelines: PowerPoint templateBanke brand guidelines: email template
05

Brand in Action

10 images
Banke brand guidelines: corporate stationeryBanke brand guidelines: letterheadBanke brand guidelines: envelopeBanke brand guidelines: sponsorship logo wallBanke brand guidelines: event flagsBanke brand guidelines: event backdropBanke brand guidelines: exhibition kioskBanke brand guidelines: T-shirts and polo shirtsBanke brand guidelines: notebook, pen, badges and flaskBanke brand guidelines: cap and mug