Nosh

The brief

Nosh is a café built around the cooking of the MasterChef India Season 8 winner. The identity needed to feel refined enough for the food and relaxed enough for everyday dining. The 57-page brand book sets out the brand story, purpose, promise, archetype and positioning, then turns them into a complete visual system.

The logo carries two ideas: the tilde over the “ñ” traces the café entrance, and a small chef’s cap sits on the wordmark. Deep teal and cyan give the brand a calm, upscale tone against a warm linen accent, and the ñ mark doubles as a pattern. The system is applied to menus, cups, fries and burger boxes, cookie packs, delivery bags, uniforms, a gold wall sign and the grand-opening banner, and it carries on into a series of food posts for Instagram.

• Brand strategy
• Logo & brand mark
• Brand guidelines
• Packaging
• Signage
• Merchandise
• Social media