Bengaluru Agro Proteins

Corporate identity for a poultry meal and oil producer supplying local and international markets.

Client: Bengaluru Agro Proteins
Sector: Agri & Poultry
Location: Bengaluru, India
Work shown: 37 images

Bengaluru Agro Proteins branded shipping container

Overview

The brief

Bengaluru Agro Proteins produces poultry meal and poultry oil for local and export markets. The brand needed to signal quality, hygiene and reliability to business buyers while staying approachable. The 57-page brand book covers the brand story and purpose, a promise of “uncompromising quality, every time”, an Explorer archetype and a positioning built on premium quality and global reach.

The mark places rooster and hen silhouettes inside an egg-shaped outline above rolling farmland, with the wordmark set beside it. Forest green, leaf green and linen form the palette, with Outfit for headings and text and Poppins Italic for callouts. The farmland lines become a brand pattern, applied to polo shirts, ID cards, feather flags, business cards, oil cans and bottles, feed sacks, cartons and a shipping container.