Masara

The brief

Masara is a fine-dining restaurant in Bengaluru with a menu created by MasterChef Mohammed Ashiq. The menu had to feel like part of the meal: easy to scan, generous with photography and consistent with the restaurant’s deep burgundy branding.

A burgundy cover with a single gold arc opens onto sections for soups, small plates, salads, tandoor, chaats, curries, biryanis, breads, desserts and beverages. Each section pairs cream text pages with large food photography, and a closing page tells the chef’s story. The same type and food styling carry into Instagram posts and the restaurant’s business cards.

• Menu design
• Social media
• Business cards