Izel

The brief

Izel is a salon, skin and spa brand. The name comes from the Turkish word “özel”, meaning unique, and the brief was to make every visit feel personal. The brand book defines Izel’s purpose and promise, a bohemian Explorer archetype and three values: a holistic experience, natural luxury and the art of serenity.

The monogram joins a flowing Z with the infinity and not-equal-to symbols, one for continuity and wellbeing, the other for individuality, held inside a circle for balance. Regal purple, soft beige and sage green, set in Auralise with Poppins for text, give the brand a calm, premium voice. The guidelines carry through to stationery, towels, slippers, product tubes, soap wraps, a reception wall, uniforms, a billboard and outdoor posters.

• Brand strategy
• Logo & monogram
• Brand guidelines
• Stationery
• Packaging
• Signage
• Outdoor advertising