Linea Vista

The brief

Linea Vista is a fictional luxury villa development created for a senior graphic designer assessment. Working from a set brief, creative direction and mood board, the task was to build a campaign that sells a way of living before a floor plan.

Warm sand tones, soft shadows and a high-contrast serif wordmark set a quiet, architectural mood under the line “Where Architecture Comes Alive”. The campaign covers a four-page brochure, an A4 print flyer, an A5 digital flyer for WhatsApp and email, a three-stage social series that moves people from awareness to consideration to enquiry, and a Google display set in 300×250, 300×600, 728×90 and 1200×1200.

• Campaign design
• Brochure
• Flyers
• Social media ads
• Display banners