Fuelo

The brief

Fuelo needed to be seen as more than a protein bar. The campaign had to communicate nutrition, feel bold and youthful for athletes and active young people, and show several flavours without looking repetitive or clinical.

The concept, “Fuel Every Move”, puts the bar into moments of action: skateboarding, basketball, tennis, running and American football. Low camera angles and tight compositions carry the energy, while a consistent blue and orange palette, short headlines and clear product placement keep Fuelo at the centre of every post.

• Campaign concept
• Art direction
• Social media design